Privacy Policy

At Louise Ibbs ("we," "our," or "us"), we value your privacy and are committed to protecting your personal data. This privacy policy explains what information we collect when you visit www.louiseibbs.nl, how we use it, and your rights under applicable data protection laws, including the General Data Protection Regulation (GDPR).

1. Who We Are

Website: www.louiseibbs.nl

Controller / Business Name: Louise Ibbs

Location: Netherlands

Email: louise@louiseibbs.com

2. Information We Collect

A. Google Analytics (Usage Data & Cookies)

We use Google Analytics 4 (GA4) to help understand how visitors engage with our website. Google Analytics uses cookies and tracking technologies to collect standard internet log information and visitor behavior data.

The information generated by GA4 includes:

IP address (anonymized/truncated)

Device type, operating system, and browser version

Approximate geographic location (city/country level)

Pages viewed, time spent on pages, and navigation paths

Referring websites or search queries

This data is processed by Google LLC in accordance with Google's Privacy Policy. We do not use Google Analytics to collect personally identifiable information (such as your name, billing details, or physical address).

B. Direct Communications

If you contact us via an inquiry form or direct email, we collect:

Your name

Your email address

Any personal information you provide within your message

3. Legal Basis for Processing (GDPR)

We process personal data under the following legal bases:

Consent (Art. 6(1)(a) GDPR): For placing non-essential cookies and analytics tracking via Google Analytics.

Legitimate Interests (Art. 6(1)(f) GDPR): To monitor site stability, troubleshoot technical issues, and improve our website experience.

Contractual Necessity (Art. 6(1)(b) GDPR): To respond to inquiries, commission requests, or provide quotes and customer service.

4. How Long We Keep Your Data

Analytics Data: Google Analytics data is retained according to our GA4 retention settings (typically 2 to 14 months) before automatic deletion.

Inquiries: Direct communication records are kept only as long as necessary to answer your request or satisfy legal, accounting, and tax requirements.

5. Sharing of Personal Data

We do not sell, rent, or trade your personal data to third parties. We only share information with:

Google LLC: For website performance and traffic analytics.

Hosting and Technical Providers: Who maintain our website infrastructure under strict data processing agreements.

Legal Authorities: Only if required by law or a valid subpoena.

6. Cookies and How to Opt Out

You have full control over cookies:

You can adjust your browser settings to refuse or delete cookies.

You can prevent Google Analytics from collecting your data across websites by installing the official Google Analytics Opt-out Browser Add-on.

7. Your Rights Under GDPR

If you reside in the European Economic Area (EEA) or UK, you have the following rights:

Access: Request a copy of the personal data we hold about you.

Rectification: Request correction of inaccurate or incomplete data.

Erasure ("Right to be Forgotten"): Request deletion of your personal data.

Restriction & Objection: Object to or restrict the processing of your data.

Withdraw Consent: Withdraw consent for analytics tracking at any time.

To exercise any of these rights, contact us at louise@louiseibbs.com. In the Netherlands, you also have the right to lodge a complaint with the Autoriteit Persoonsgegevens (the Dutch Data Protection Authority).

8. Updates to This Policy

We may update this policy periodically to reflect changes in our practices or legal obligations. Any updates will be posted directly to this page with an updated "Last updated" date.